Brand Management Suite for Odoo

Managing multiple brands across products, eCommerce, POS, and internal operations can become complicated when brand information is scattered across different areas of an ERP system.

• Multi-Brand Retailers – Manage multiple brands, products, categories, and brand information from one centralized Odoo platform.
• eCommerce Businesses – Showcase brands on dedicated website pages and help customers discover products through brand-based browsing.
• Fashion & Apparel Stores – Organize clothing, footwear, accessories, and other products according to their respective brands.
• Sports & Lifestyle Stores – Manage multiple sportswear and lifestyle brands while providing customers with dedicated brand experiences.
• Wholesale Businesses – Maintain organized brand and product information while managing large multi-brand product catalogs.
• Distributors – Associate products with brands and provide customers with easy access to brand-specific product collections.
• POS-Based Retail Stores – Access brands directly through Odoo POS and quickly browse associated products, new arrivals, and best sellers.
• Businesses with Online & Offline Sales – Connect brand management across Website, Products, and POS for a consistent selling experience.
• Growing Businesses – Maintain structured brand information as the number of brands and products continues to increase.
• Marketing-Focused Businesses – Manage brand banners, social media links, marketing URLs, videos, and About Brand content from one place.
• Brand Owners & Managers – Maintain brand details, owners, ratings, verification status, manufacturers, websites, and other important information.
• Catalog-Driven Businesses – Create customized brand catalogs featuring product images, descriptions, references, and prices.
• Businesses Requiring Brand Analytics – Monitor brand sales, views, orders, product counts, top-performing brands, and recent activity through the dashboard.
• Businesses with Featured Brands – Highlight selected brands on the Odoo website homepage using the Brands block.
• Businesses Managing Brand Hierarchies – Organize parent-brand relationships and manage products under their respective brands.

Scroll up to revisit the detailed image-wise walkthrough.

Step 1: Centralized Brand Overview – Monitor total brands, active brands, inactive brands, products, views, and newly added brands through one centralized dashboard for quick decisions.

Step 2: Create Detailed Brand Profiles – Create detailed brand profiles with names, logos, banners, categories, company information, verification status, ratings, and essential business details for management.

Step 3: Website Configuration provides a dedicated Brand Management Suite section for configuring custom banner settings on Odoo brand pages efficiently and easily.

Step 4: Dedicated Brand Page – Access the dedicated Brand page from the Odoo Website menu to explore all available brands through one organized customer-friendly interface.

• All Brands Overview – View all created brands together, giving customers a convenient way to discover different brands available within your online store easily.
• Category Filtering – Use category filters to narrow the brand list and help customers quickly find brands associated with specific product categories easily.
• Alphabetical Browsing – Browse brands alphabetically using the available letter navigation, making it easier to locate specific brands quickly within extensive brand collections.
• Brand Sorting – Sort the brand listing according to available sorting options, helping customers organize and explore brands according to their preferences easily.
• Brand Logo Display – Display brand logos prominently on individual cards, creating a visually recognizable presentation that helps customers identify different available brands quickly.
• Product Count Display – Show the number of products associated with each brand, giving customers immediate insight into available product collections before browsing them.
• View Products Access – Provide a View Products button for every brand, allowing customers to move directly from brand discovery to associated products quickly.
• Centralized Brand Directory – Create a dedicated brand directory that brings multiple brands together, helping customers compare and explore different brand collections more efficiently.
• Custom Banner Presentation – Use the customizable banner area to present an attractive visual introduction above the brand listing and strengthen website presentation significantly.
• Multiple Category Options – Filter brands by categories such as desks, components, chairs, furniture, sofas, and shoes for more focused product discovery experiences.
• Organized Brand Cards – Present brands in organized cards with logos, names, product counts, and product-access buttons for simple and intuitive customer navigation.
• Popular Brand Discovery – Help customers discover popular brands quickly by presenting multiple brands together within a clean, structured, and easy-to-browse website layout.
• Direct Product Navigation – Connect brand discovery with product browsing through direct View Products actions, reducing navigation steps for customers exploring specific brands easily.
• Centralized Customer Access – Provide customers with a centralized location for exploring available brands instead of searching through individual product pages separately.
• Brand-Based Shopping – Support brand-based shopping by organizing products beneath recognizable brand names, helping customers find collections matching their preferred brands easily and quickly.

Step 5: View Brand Information – View brand information including logo, banner, description, ratings, categories, products, establishment year, manufacturer, country, and contact details clearly and properly.

• Display Brand Statistics – Display brand statistics such as product count, category count, average rating, and establishment year for customers visiting the brand page.
• Dedicated Brand Pages – Provide customers with brand pages that organize essential information and make exploring products associated with specific brands easier and faster.
• Brand Description – Showcase brand descriptions beneath the brand identity, helping customers understand the brand, its offerings, and overall positioning before purchasing products.
• Verified Brand Status – Display verified brand status prominently, giving customers clear visual confirmation that the brand has been marked as verified within Odoo.
• Product Categories – Connect brands with product categories, allowing customers to explore relevant products through category-based navigation directly from the dedicated brand page.
• Associated Products – Browse all products associated with the selected brand through a Products section featuring product images, names, prices, and purchasing options.
• Product Presentation – Highlight product images alongside names and prices, creating an organized shopping experience that helps customers compare available brand products quickly.
• Related Brand Collections – Display related brand collections from connected brands, allowing customers to discover products from associated brands and broaden their shopping choices.
• Related Product Discovery – Promote related products from connected brands through dedicated collection sections, encouraging customers to explore complementary products within the brand family.
• New Arrivals – Showcase New Arrivals separately, helping customers quickly discover recently introduced products associated with the selected brand and stay updated regularly.
• Best Sellers – Highlight Best Sellers in a dedicated section, helping customers identify popular products and discover selected items from the brand collection.
• Direct Shopping Access – Provide direct shopping access through product cards, allowing customers to review product information and add items to their shopping cart.
• Shop by Category – Display brand categories in a dedicated Shop by Category section, helping customers navigate products according to their preferred product classifications.
• About Brand Content – Include About Brand content with company information, manufacturer details, country, establishment year, contact information, and a brand description for customers.
• Brand Videos – Present brand videos alongside About Brand information, giving customers an engaging way to learn more about the brand and offerings.

Step 6: Feature Selected Brands – Showcase selected brands prominently on your Odoo website homepage, helping customers discover featured brands and their products.

Step 7: Direct Brand Assignment – Assign a brand to each product directly from the Product form, keeping products organized under their respective brands for management.

• Brand Field Integration – Use the Brand field on product forms to connect individual products with appropriate brands throughout your Odoo product catalog efficiently.
• Easy Brand Selection – Select the relevant brand while configuring products, ensuring every item is associated correctly with its corresponding brand record in Odoo.
• Simplified Brand Management – Manage brand associations directly from product information, reducing navigation and simplifying product organization across your Odoo system for administrators easily.
• Brand Relationship Visibility – Display the assigned brand within product details, providing administrators with clear visibility of each product’s brand relationship during daily management.
• Structured Product Records – Associate products with brands during product setup to maintain structured records and improve brand-based product management throughout Odoo directly easily.
• Complete Product Configuration – Use the Brand field alongside category, reference, barcode, pricing, and inventory information for comprehensive product configuration and organization within Odoo.
• Connected Product Information – Keep product and brand information connected by selecting the appropriate brand directly within the product’s General Information section in Odoo.
• Organized Brand Products – Organize products under specific brands by assigning the correct brand during product creation or subsequent product configuration within Odoo efficiently.
• Consistent Brand Associations – Maintain consistent brand associations across products by reviewing and updating the Brand field whenever product information requires significant changes regularly.
• Improved Product Organization – Improve product organization by connecting each item with its corresponding brand, making brand-specific product management more straightforward for administrators easily.
• Centralized Product Configuration – Centralize product configuration and brand assignment within the Product form, allowing users to manage essential product information from one interface.
• Brand-Wise Product Organization – Support brand-wise product organization by assigning products to brands directly, creating clearer relationships between products and their respective brands efficiently.
• Quick Brand Identification – Quickly identify a product’s associated brand from the General Information section, helping administrators verify product classification during routine management processes.
• Detailed Product Records – Combine brand assignment with product categories and references to maintain detailed, structured, and easily manageable product records within Odoo effectively.
• Accurate Brand Information – Update the assigned brand whenever necessary to keep product records accurate and ensure products remain associated with the correct brand.

• Actions Menu Integration – Open the Actions menu from the POS interface to find the Brands option alongside other useful order management operations easily.
• Browse Created Brands – Select Brands to browse created brands within POS, making brand-based product discovery faster and more convenient for cashiers during transactions.
• Find Brand Products – Use the Brands option to quickly locate products associated with a specific brand while processing customer purchases efficiently at checkout.
• Improved Product Discovery – Improve POS product discovery by organizing accessible products according to their assigned brands for faster product selection during sales transactions.
• Faster Product Navigation – Quickly switch from the active order to brand browsing through Actions, reducing the effort required to locate products during checkout.
• Seamless POS Browsing – Access brand-associated products without leaving the POS environment, helping cashiers maintain a smooth, efficient, and well-organized checkout workflow easily effectively.
• Brand-Based Searching – Use brand browsing to find relevant products when customers request items from particular brands during point-of-sale transactions and purchases easily.
• Connected Brand Information – Connect product brand information with POS operations, allowing users to discover associated products through a dedicated Brands action quickly efficiently.
• Faster Order Preparation – Support faster order preparation by selecting a brand and viewing its associated products directly from the POS Actions menu efficiently.
• Efficient Brand Search – Make brand-based product searches more efficient by providing a dedicated Brands option within the existing POS Actions interface for users.
• Reduced Search Time – Reduce product searching time by using brand associations to locate relevant items quickly during customer interactions at checkout efficiently easily.
• Convenient Brand Access – Give POS users convenient access to created brands, helping them navigate product collections without opening separate management screens during transactions.
• Comprehensive POS Actions – Use the Brands action alongside Customer Note, Quotation/Order, Pricelist, Refund, Info, and Cancel Order functions for comprehensive POS management.
• Centralized Brand Browsing – Provide a centralized POS action for brand access, making brand-associated product discovery part of the regular checkout process for users.
• Brand-Specific Requests – Help cashiers respond quickly to brand-specific requests by opening Brands and selecting products associated with the requested brand during checkout.

Step 9: Brand Access in POS – Open the Brand option from POS to view all created brands, categories, product counts, statuses, and convenient View Products options.

• Centralized Brand Browsing – Browse all available brands from one centralized screen, making brand discovery and product navigation faster for POS users during interactions.
• Category-Based Filtering – Use category filters to narrow available brands and quickly locate brands associated with specific product categories within your store catalog.
• Alphabetical Brand Navigation – Browse brands alphabetically using letter navigation, helping POS users find specific brands quickly without manually searching through the brand list.
• Brand Sorting Options – Sort the brand list using available sorting options, making it easier to organize and discover brands according to different preferences.
• Organized Brand Cards – View each brand in an organized card displaying its logo, name, product count, status, and direct View Products button easily.
• Product Count Visibility – Check product counts displayed beneath brand names to understand how many products are currently associated with each individual brand product.
• Brand Status Display – View active status indicators on brand cards to quickly understand which brands are currently available and enabled within the system.
• Direct Product Access – Click View Products for any brand to directly access its associated products and continue browsing the brand-specific product collection easily.
• Multiple Category Filters – Filter brands by categories such as desks, furniture, components, office desks, sofas, chairs, and shoes for focused browsing easily.
• All Categories View – Use the All Categories filter to display every brand across categories and maintain a complete overview of your brand portfolio.
• Brand Search Function – Search for brands using the dedicated search field, helping users locate specific brand records quickly within the available brand directory.
• Flexible Display Layouts – Switch between available brand display layouts to choose a presentation style that suits your browsing and management preferences for customers.
• Total Brand Count – Review the total number of brands through the All Brands count, providing a quick summary of your current brand directory.
• Combined Filtering and Sorting – Combine category filtering and sorting options to refine the brand listing and make locating relevant brands more convenient for users.
• Structured Brand Discovery – Keep brand discovery organized through structured cards, alphabetical navigation, category filters, sorting controls, and direct product access options quickly efficiently.

Step 10: Complete Brand Collection – Open a brand to view its complete product collection, including brand information, statistics, categories, ratings, status, and available shopping options.

• Brand Statistics – Review brand statistics showing total products, categories, average rating, and establishment year for understanding brand performance and history.
• All Products – Browse All Products to explore every product associated with the selected brand, with product images, names, prices, and cart options.
• New Arrivals – Use New Arrivals to discover recently introduced products associated with the selected brand and keep customers informed about product offerings.
• Best Sellers – Explore Best Sellers to identify popular products from the selected brand and help customers discover items that receive purchasing interest.
• Product Filtering – Use the Filter option to refine displayed products and make finding relevant items easier within the selected brand product collection.
• Product Sorting – Sort brand products by available sorting options to organize the product listing according to customer preferences and browsing requirements efficiently.
• Product Cards – View product cards with clear images, names, prices, and quick-add buttons, creating a simple and convenient shopping experience for customers.
• Brand Overview – Check the Brand Overview panel to review brand status, product count, categories, rating, and establishment year from one centralized section.
• Brand Status – Review brand status directly within the overview panel to understand whether the selected brand is active and available for customers.
• Product Count – Check the total product count displayed in Brand Overview to understand the size of the selected brand’s available product collection.
• Category Information – Review category information in the overview section to understand how the brand’s products are distributed across different specific product categories.
• Brand Rating – View the brand rating in the overview panel to quickly understand the customer rating associated with the selected brand profile.
• Establishment Year – Check the establishment year displayed in Brand Overview to provide customers with context about the selected brand and its history.
• Brand Categories – Explore categories from the dedicated Categories panel and quickly understand which product categories contain products associated with the selected brand.
• View All Categories – Use View all within Categories to access the category listing associated with the selected brand and explore available product groupings.

Step 11: Custom Catalog Covers – Customize catalog cover titles, subtitles, colors, images, and descriptions to create professional branded product collections for customers and business presentations.

• Catalog Tab Settings – Use the Catalog tab to manage cover settings and personalize how your brand catalog appears when generated for customers and teams.
• Custom Cover Title – Set a custom Cover Title to display the desired brand name prominently on the catalog cover for clear brand identification purposes.
• Cover Subtitle – Configure the Cover Subtitle to add supporting text beneath the main title, providing additional context about your specific brand collection.
• Colour Preference – Choose a Colour Preference to control the primary visual appearance of your catalog cover and maintain consistent branding across materials.
• Cover Text Colour – Customize Cover Text Colour to keep catalog titles readable and aligned with your selected cover design and branding preferences.
• Subtitle Text Colour – Set Subtitle Text Colour to coordinate supporting text with the overall catalog theme and create a consistent visual presentation throughout.
• Footer Text Colour – Configure Footer Text Colour to style footer information consistently with selected catalog colors and maintain a polished appearance.
• Custom Cover Image – Upload a custom Cover Image to create a distinctive catalog introduction that visually represents your brand and its product collection.
• Upload Cover Artwork – Use the Upload your file option to add a suitable cover image directly within the dedicated Catalog configuration section easily.
• Cover Description – Add a Cover Description to provide introductory information about the catalog and communicate important details before customers begin browsing products.
• Automatic Brand Description – Leave the Cover Description empty when preferred, allowing the catalog to use the brand description automatically on the generated cover.
• Branded Product Collections – Create branded product collections by combining customized titles, subtitles, colors, cover imagery, and descriptions within one dedicated Catalog configuration area.
• Consistent Brand Presentation – Maintain consistent brand presentation by coordinating cover colors and text colors according to your organization’s visual identity and catalog requirements.
• Brand-Specific Catalogs – Personalize catalog covers for different brands by configuring their individual titles, imagery, descriptions, and visual color preferences within Odoo effectively.
• Professional Catalog Design – Improve catalog presentation by selecting suitable cover imagery and coordinating typography colors for a visually balanced and professional customer experience.

Step 12: Open Reports to access the generated Brand Catalog containing selected brand products, images, references, descriptions, and prices for detailed review.

• Use the Brand Catalog report to present a professional collection of products belonging to a specific brand in catalog pages.
• Brand Catalog displays a customized cover featuring the brand name, collection subtitle, collection size, contact information, and catalog identification details.
• Product cards present product images, names, references, descriptions, and list prices, making essential product information easy to understand and review.
• The catalog organizes products into structured pages, allowing customers or teams to browse multiple branded products conveniently and professionally easily.
• Product images are displayed prominently in the catalog, helping users visually identify products while reviewing the complete brand collection easily.
• References shown on product cards provide useful identification details for products included within the generated branded catalog report clearly.
• Product descriptions provide concise information about each item, helping readers understand key characteristics before reviewing available pricing details for reference.
• List prices are included with products, giving users quick access to pricing information directly inside the generated brand catalog easily.
• The report combines visual presentation and product information, creating a convenient catalog format for showcasing a brand’s complete product collection.
• Use the Print option to print the generated catalog after reviewing its cover, products, descriptions, images, references, and prices carefully.
• The catalog report provides a consistent presentation for branded product collections, making product information easier to share across business operations.
• A dedicated Brand Catalog report makes generating product collections based on the selected brand and its associated products conveniently organized.
• The catalog cover creates a professional introduction before product pages, highlighting the selected brand and overall collection information clearly effectively.
• Product cards are arranged clearly across catalog pages, providing a structured layout for presenting several products within each collection efficiently.
• Brand catalog pages include product details alongside images, helping readers quickly compare different products included under the selected brand easily.